“I thought that’s about as positive a reaction as you’ll get. And they did – he sold it.” As with so many of the slogans on our list, the expression is now part of everyday speech, despite the fact ...

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

The NEA ESP Leadership Institute (ESPLI) is a powerful leadership development program grounded in NEA's mission and values and offered exclusively to NEA ESP members nationwide. The member-designed ...