Meet color e.l.f.nalysis, a free, selfie-powered experience from e.l.f. Cosmetics that lives directly within Pinterest. The tool analyzes your hue, value, and chroma to determine your color season ...

Helena Christensen just dropped a unique makeup routine hack during her ‘Vogue’ Beauty Secrets tutorial. She swipes the Merit ...

These just in time for summer launches — from e.l.f SKIN's SPF stick to Glossier's body mist — will have your skin looking, ...

Le Van Hai, who runs a TikTok channel with 2.6 million followers, has been arrested for selling 800,000 boxes of counterfeit food and cosmetics. He and an accomplice named Tran Dai Phuc were taken in ...

A Derma E scar gel reviewers love for its ability to sink into skin quickly *and* even how well it sits under makeup. And it ...

THE WHAT? e.l.f. Cosmetics has introduced “color e.l.f.nalysis,” a new digital tool that offers users a personalized color season analysis based on a selfie. The platform is integrated with Pinterest ...

Frasers Group withdraws takeover bid for Revolution Beauty The embattled cosmetics brand faces fresh uncertainty as Mike Ashley’s retail empire steps away from a potential acquisition e.l.f. Beauty ...

e.l.f. Beauty is blending beauty with pop culture collectability in a playful new GRWN video featuring Hegyes dressed as a Labubu, the cult vinyl figure from Pop Mart’s The Monsters series In a tongue ...