The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are more powerful and ...

In 2019 and 2020, Duracell and Energizer sued each other in the Manhattan court over performance claims in ads for Duracell Optimum and Energizer MAX batteries.

INTERNATIONAL - The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new “Optimum” AA and AAA batteries ...

Energizer sued Duracell in Sept. 2019 over claims the then-new "Optimum" batteries were more powerful and lasted longer than rival batteries. Duracell sued Energizer a year later, challenging ...

Then, the bunny reaches into his back pocket and produces a pack of Duracell Optimum batteries. With a knowing smile, he advises: “Next time, try Duracell. ...

So we’ve partnered with some of the biggest streamers and created a bespoke brand widget that connects to the Xbox controller and displays the live battery read on-screen, showcasing Duracell Optimum ...

The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are more powerful and ...

Energizer sued Duracell in Sept. 2019 over claims the then-new "Optimum" batteries were more powerful and lasted longer than rival batteries. Duracell sued Energizer a year later, ...

Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity ...