"Trump Fragances are here," President Donald Trump posted on Truth Social. "They're called 'Victory 45-47' because they're all about Winning, Strength, and Success," he added.

Trump has promoted Trump-branded fragrances for years. According to Fragrantica and the sales website, one of the most recent ones was Fight Fight Fight, launched before Trump took office in January 2025, just in time for the 2024 holiday season. Older Trump-branded fragrances included Donald Trump (2004), Success (2011) and Empire (2015).

US President Donald Trump launched a new line of branded fragrances, adding to the list of products that carry his name. The latest items -- a cologne for men and a perfume for women -- are being marketed under the name "Victory 45-47,