The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.

A battle over Barbie and tariffs may take center stage again with Mattel seeing sales declines in the second quarter.

Highly realistic baby dolls have become a global phenomenon, with collectors shelling out for luxury baby gear and doting on ...

It's been three decades since Cher Horowitz first graced our screens in her iconic yellow plaid, and we're still totally ...

A 'Barbie' animated feature is moving forward, as Illumination & Mattel Studios have closed a deal percolating for some time, sources tell Deadline.

To celebrate the 30th anniversary of "Clueless," Mattel has launched a special collection of themed products inspired by the ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here's what happened when we tried it.

In a new viral trend known as the "Barbie Box Challenge," internet users are transforming themselves into action figures and dolls using ChatGPT and other AI tools.

LeBron James worked closely with the Barbie team to personalise his doll, which stands one inch taller than the standard Ken doll in custom, larger packaging.

Krista Berger, senior vice president of Barbie and global head of dolls at Mattel, described Ken as “ Barbie ’s longtime best friend and supporter”.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

Barbie is teaming up with the LeBron James Family Foundation to release the first Ken® doll of a professional athlete, LeBron James, to recognize his positive impact on culture, style, and community.