Disney and the British free-to-air broadcaster ITV have launched a new partnership that will allow them to show each other’s shows in an effort to reach new audiences. ITV viewers will be able to watch shows including Only Murders in the Building,

U.S. entertainment giant Walt Disney and British broadcaster ITV will carry a selection of each other's shows on their respective streaming platforms, Disney+ and ITVX, to help attract new audiences,

Disney+ customers in the UK will be able to stream some of ITV’s shows, such as Mr Bates vs The Post Office, and thriller Spy Among Friends, while ITVX viewers will be able to watch the U.S. entertainment company’s FX’s The Bear and reality titles like The Kardashians.