According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Google's new "Manage Subscriptions" tool may be a gut punch for digital marketing, but it's a golden opportunity for direct ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Of those surveyed, 85% of Gen Z and Millennials engage with direct mail. And overall, 84% of consumers read it the same day they receive it, up from 70% in 2024.

Direct Message: The DMA’s upgraded Mail Preference Service shows that empowering people to curate—not cancel—their paper inbox balances commercial relevance with genuine consumer control.

Even seasoned marketers can make costly mistakes when it comes to direct mail. Here are seven of the most common mistakes — and how to steer clear of them.

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

Furthermore, direct mail achieves a return on investment (ROI) of 112%, surpassing other mediums like SMS (102%) and email (93%). Emerging Trends in the Targeted Mailing List Industry ...

Budget Allocation: One-third of marketers allocate 25% of their marketing budget to direct mail, reflecting its perceived value in the marketing mix. The targeted mailing list industry is evolving, ...