During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an ...

YouTube is testing a series of new unskippable ads that will appear far more often for viewers. Google-owned YouTube has been upping its ad game for years now, introducing pause screen ads, shutting ...

DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

Resident Alien season 4 has generated considerable excitement since its premiere on June 6, 2025, on SYFY and USA Network.

Shai Gilgeous-Alexander and Tyrese Haliburton still give NBA Finals star potential, and despite small local markets, good ...

Follow me on X.DIRECTV and Amazon’s Prime Video have signed an agreement to allow the TV provider’s business unit to offer Amazon’s exclusive coverage of five 2025 NASCAR races in more than 300,000 ...

You get through that part and then are suddenly assaulted by an ad that completely breaks the ... it's not what you think This isn’t the only new ad format being added, although the second ...

The 1985 Bears will always have the “Super Bowl Shuffle.” Will the ascendant 2025 Cubs hang their caps on a faux bald Dansby Swanson crooning to a takeoff of “Take Me Out to the Ball Game?” ...

The Milwaukee Brewers' Christian Yelich got a new ... the commercial would be filmed. "It was a bigtime set, big production, a lot of effort from a lot of people," Yelich said. The DIRECTV ...

Dodgers pitcher Dustin May is losing his hair for a new ad campaign. Sort of. May's flowing red locks are typically tucked beneath a Dodgers cap. In a new spot for DirecTV, the pitcher tucked his ...