The ASA has heard two separate sets of complaints relating to gambling ads, both accused of featuring imagery targeting ...

Discover how the latest digital marketing trends like AI-driven personalization, social commerce etc are driving dropshipping success in 2025.

Discover the 15 essential digital marketing materials every small business needs to boost brand visibility and drive growth for your online presence!

Ahold Delhaize's AD Retail Media is in-store advertising solutions across its five regional grocery banners.

PR and digital marketing produce more emissions than aviation, yet their environmental impact often goes unnoticed.

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

Banner ad's journey serves as a reminder of how far digital advertising has come – from simple clickable rectangles to sophisticated, data-driven campaigns that prioritize personalization ...

In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...

End caps, vertical banners and other aisle screens supplied by Quad determine impressions through “shopper trap encounter technology,” Bridgewater said, a capability that senses and measures a shopper ...