Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

This June, you'll either need to be on guard against a huge stock-market drop (a so-called June swoon) or the start of a significant leg up in the market (a "summer rally").

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

In this article, we’ll break down the key differences, advantages, and trade-offs between ... where paid advertising costs are prohibitive. Build a sustainable content marketing strategy that ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely different streams. The main difference between sales and marketing is that ...

The complexity of neural networks – and of the connections identified by a computer between so much data ... products where ML models are applied for advertising, that’s a red flag, one major CPG ...

Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of ...

In a rapidly evolving media landscape, the lines between public ... light on the core differences and emphasizes why PR is more crucial than ever in today’s world. “Advertising is what you ...

PR focuses on creating a positive image for the company, while marketing focuses on attracting new customers to the business. Let’s look at some differences between PR and marketing, where the ...

If you own or manage a small- or medium-sized business, you may have started with word-of-mouth referrals to get new business, and you might have counted on having satisfied customers coming back.