Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

In its quarter century of dominance, the Titleist Pro V1 has become the golf ball against which all others are measured. That ...

Golf equipment and apparel company Acushnet (NYSE:GOLF) reported Q1 CY2025 results , but sales were flat year on year at $703 ...

When choosing the right irons for your game, the little things matter. So does getting honest about your strengths and ...

LaPrad’s tee shot soared high into the air, landed short of the cup, rolled against the pin and dropped into the cup. LaPrad, ...

Gear editor Jack Hirsh played Mizuno's Pro S-3 irons for two months to compare them to his Pro 243s from last year. Here's what he learned. The post I tried Mizuno’s latest irons against last year’s.

Aaron Rai shares his superstitions when marking his Titleist golf ball and how the Pro V1 line gives him reliable continuity ...

Wyndham Clark shares the superstition that makes him black out the number on his golf ball and why the Titleist Pro V1x works ...

The Rainmakers crew did a fun golf ball test to see what (if any) impact a used golf ball has versus a new one.

Others genuinely like a harder ball. But it’s also the case that many of us don’t quite understand how to make the most of what brands have on offer. Titleist recognise this and have launched a new ...

“To bring the product out, see it tested on the golf course during a tournament week and prove itself — it’s super exciting to see all that finally come to fruition.” Titleist loves to ...