Demographics are statistics that companies keep on business clients and consumers to help target sales. These marketing statistics may include the sizes of businesses so companies can better ...

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

The death – or otherwise – of demographic targeting is a topic with no shortage of reading material. In fact, Marketing Week even named ‘post-demographic consumerism’ one of its 2015 trends at the ...

As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71 ...

Data-driven marketing is no longer a luxury; ... • Demographic data: This includes basic information such as age, gender, income, education level, and occupation.

Cincinnati, Ohio, April 15, 2024 (GLOBE NEWSWIRE) -- Claritas TM a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today announced ...

1. Purpose of the study. In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies. By segmenting audiences based on factors such as age ...

Auto Trader Targets Underserved Demographics in Marketing. Wesley Mercer. June 17, 2025. 0. 0. 0. ... Wesley Mercer sits at the intersection of behavioural psychology and data-driven marketing.

The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research. The report was based on data from a survey conducted in ...