Zohran Mamdani’s “Roti and Roses” campaign uses food as a powerful statement of cultural pride and political activism. The post How Zohran Mamdani’s “Roti & Roses” Won Him The Democratic Primary first appeared on Spoon University.

Not so long ago, Mr. Mamdani was a little-known state assemblyman. But his personality and platform captivated an unlikely coalition of New York City primary voters.

Zohran Mamdani declared victory in New York City’s Democratic mayoral primary Tuesday night after Andrew Cuomo conceded the race in a stunning upset. Mamdani is a progressive upstart who was virtually unknown when the contest began built a substantial lead over the more experienced but scandal-scarred former governor.