A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Finally ready to drive the point home, JLR has let a logo leak for its new Range Rover brand, which will be the first logo to appear on these SUVs in their 55-year history. Speaking to Autocar, JLR ...