There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or ...

"Logos are that first handshake with a voter ... to the colors on their website, they all define the campaign." ...

And, of course, that also means exploring the impact of typography in branding, where fonts play an instrumental role shaping the identities of all kinds of companies, including their logos.

Car logos are a bit like buses/ you wait a long time and nothing arrives, and then they all come at once. But rather than public transport, here we’re talking about that increasingly controversial ...