the company introduced a 4% increase in some of its gold watches in the U.K. last June, including raising the retail cost of the Rolex Daytona chronograph in white gold to about $49,300 (£38,700 ...

This special Daytona is part of the early crop of references to feature an in-house, automatic Rolex movement and also one of the first to feature an entirely white-gold case and Oyster bracelet.

Fittingly John presented the award for Best Score alongside American musician Brandi Carlile, and he did so rocking a white gold Rolex Daytona Cosmograph. The precious mother of pearl dial edition ...

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...