When developing a conversational commerce strategy, brands should consider the channels their customers engage with most, as ...

Across America, transit agencies are launching customer experience (CX) programs to improve customer satisfaction, attract ...

Putting storytelling at the heart of your culture will build trust and keep your audience eager to hear from you again.

This is why building an effective influencer marketing strategy is no longer about one viral moment, it’s about long-term connection across the digital customer journey. So, how exactly are ...

This signals a broader shift: Consumers want more than transactions; they want participation, ownership and shared success.

As any leader knows, implementing a new technology and embracing it as part of the business mindset are two entirely ...

Flowserve Corporation and Chart Industries, Inc. merge for $300M synergies, sparking investor skepticism on growth and ...

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah ...

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Building a smarter, faster, and more transparent supply chain through innovation – this is what companies in the supply chain ...