Customer data management best practices offer business opportunities to secure data, engage customers, grow sales, and ...

Organizations that treat data integration as a strategic business imperative, not just a technical challenge, will be the brands that win.

The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...

In the contemporary digital era, call centers have significantly incorporated automation through callbots, but they often lack an essential aspect of customer service: empathy. This paper explores the ...

B2B Elevating B2B customer… Elevating B2B customer experience through specialized supply chains Personalization isn’t just for B2C anymore. It is now an imperative in the B2B space as well Saulo ...

The award recognizes Perfect Corp.’s groundbreaking Real-Time Skin Analysis solution for its transformative impact on customer engagement and skincare personalization.

David Kinzelman, UAL’s chief customer officer, stated, "We know that giving people more information, in a transparent and easy-to-understand way, can help de-stress the connecting flight experience.