Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

The alarming statistics from the Kenya Nutrient Profile Model (KNPM) 2025 report by the Ministry of Health reveal that NCDs ...

Eds: This story was supplied by The Conversation for AP customers. The Associated Press does not guarantee the content.

Providers of purpose-built student accommodation (PBSA) face an evolving yet unique challenge: the age of our customer ...

Younger consumers ditch traditional grocery for mass merchants, budget friendly retailers, dollar stores and club stores ...

Build Personas but Stay Flexible I created detailed personas covering demographics, behaviors ... taught me an important ...

Nature-focused community events and hiking clubs are driving revenue and visibility among a growing demographic of customers.

In short, demographic & geographic segmentation takes the ‘thick brush’ approach to grouping customers. This is opposed to the precise ‘pencil lines’ that psychographic and behavioral segmentations ...

Three ways to build a buyer persona with Mediahawk Through Mediahawk’s features and integrations, you can rapidly build a detailed map of your customers’ demographics and buying journey. Our platform ...

Heritage Grocers Group had expanded rapidly through acquisitions, and traditional data organization processes were too slow to support its ongoing growth. The company wanted to optimize its data ...