C ool, crisp, freshly-pressed white cotton sheets have secured themselves into the zeitgeist — it’s how the sensation of ...

The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

“We are not sending any GPU designs to China to be modified to comply ... which is one of the company’s major market after the U.S., Singapore and Taiwan. He told CNBC this month that ...

It is one of the most instantly recognisable symbols of any tech company. But now, Google has updated its iconic logo for the first ... brings the search engine's design more in line with the ...

A version of this article appeared in the September 2016 issue of Harvard Business Review. Clayton M. Christensen was the Kim B. Clark Professor of Business Administration at Harvard Business ...