Rather than touting skin-tight low-rise jeans with disastrously low V-necks and bedazzled crop tops, modern it-girls are sporting loose-fitting options with long camisoles and kitten heels. The result ...

Loafers may not first spring to mind when mapping out your winery outfit, but don’t overlook the silhouette. A chunky black ...

Janet Jackson took the stage at this year’s AMA’s to accept the ICON award, reminding everyone why she’s a true legend. Known ...

I tried Alo Yoga’s new arrivals for summer 2025, including butt-lifting leggings, lightweight tank tops, breezy ...

Fashion is a cycle. What was once forgotten in the back of your closet somehow finds its way back—sometimes reinvented, ...

Upgrade your denim game with Glitchez and Stylecast jeans—now available at unbeatable prices during Myntra’s End of Reason ...

SJP, Y2K fashion It girl, and her fictional counterpart Carrie Bradshaw are solely responsible for the shoulder bag trend.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There's something about a pair of white jeans that just captures the essence of summer so perfectly. While dark-wash denim ...

Delivering a more casual feel than a pair of wide-leg trousers, white jeans are perfect for the city and versatile enough to pack for your holiday, too. We're spoilt for choice when it comes to ...