YouTubers are starting to develop scripted shows, as Hollywood mines social media for creator talent.

YouTube released a new music-licensing feature for US creators in its partner program this month. The tool allows influencers to buy a license to use a song or share revenue with rights holders.

Prolific digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation. The ...

“There’s a signal here: this is the stuff that really ... ever to break through as a new creator. Making sure new users can grow and succeed is crucial for YouTube if it wants to be the ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. YouTube’s announced some new tools to ...