Regional branding might sound like something reserved for big tourist destinations, but it plays a pivotal role in how communities of all sizes shape their public image, attract visitors, and build ...

How do you strike a balance between showcasing your personality and maintaining professionalism in your personal brand? We asked industry experts to share one guideline they follow. Here are their ...

Not quite. Brand identity is the more tangible manifestation of your brand personality: your logo, color scheme, tone of voice. It’s how your brand personality takes shape.

Brand Personality: How to Build an Unforgettable Brand Your brand isn't just some logo slapped on your website. It's not your colour scheme, font choice, or tagline. Your brand is the emotional ...

17 Best Brand Personality Examples & Traits In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and ...

This edited extract is from Digital Branding by Daniel Rowles ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If you could only get a feel for someone’s personality by ...

Lifestyle brands go beyond the products they have for sale. They fit into their customers’ lives by appealing to the things that matter most to them. Lululemon, a premium yoga apparel brand, offers ...

What you can learn from Wendy’s: What is unique about Wendy’s brand voice is that not everyone can pull off the bullying-but-we-kind-of-love-it image they’ve created. If brands feel like they’re ...

Network examples Genies has raised $250 million. Genies said examples of the network include a musical artist building anticipation for their upcoming album by releasing AR versions of their avatar.

Brand personality is represented by a set of characteristics that is attributed to a brand name. Common characteristics are excitement, sincerity, ruggedness, competence, and sophistication.

A brand people love is not just about a logo or a catchy tagline; it's about creating a personality that resonates on a personal level with its audience. Nucleus_AI 2674 Stories ...