and investments are most strategic for your business. To develop a plan to improve performance, it’s critical to create metrics. The chart above illustrates the various metrics that can be used ...

When CMOs dismiss PR as just media relations, they're about a decade behind reality—creating massive vulnerability for their ...

your business should be actively nurturing customer relationships through a tailored customer relationship management (CRM) strategy. The good news is there are many proven strategies to choose ...

Creating a strategic procurement cycle takes ... Because when procurement plays an active part in the growth strategy, a business is laying the groundwork for whatever comes next.

There's a lot to plan for, and a well-crafted business expansion plan can assist you with the process. The plan also serves as an important tool to convince lenders and financiers of the viability ...

Business strategy used to be a clear and methodical ... If you’re going after a new market space or creating a new-to-the-world product or service, or reinventing an industry business model ...

By aligning IT efforts with these guiding principles, you ensure that every action supports the company’s values and strategy, creating a unified push toward business success. IT leaders must ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Here are four tips business leaders can take from NFL coaches as we begin the first quarter of 2023. Most NFL coaches begin their games with a script of plays they plan to run before adapting ...

In my last article, I outlined what business model transformation entails — and the first step is always going to be creating a strategy. Mapping out a pathway for your firm's new business model can ...

For many small business owners ... we will take you through the steps you'll want to take to create a successful succession plan. Picking a Successor Isn't Easy Many factors determine whether ...