Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

Over the course of my career, I’ve had three distinct moments in which I saw a brand-new app and immediately felt it was going to change how I used my computer – and they were all about empowering ...

Learn how Dow’s BLUEWAVE™ technology facility in Lauterbourg, France enhances sustainability initiatives, drives innovation, and reduces environmental impact.

It comes down to consistency and conviction. Cult brands don’t dilute themselves trying to appeal to everyone – they make ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

As an example of ... in remembering a brand name. Whether they're small businesses or huge corporations, or somewhere in between, companies can do many different things to create and maintain ...

Shark Tank investor and entrepreneur Kevin O'Leary recently shared on his Instagram the importance of building a brand for a product. He cited the example of legendary businessman and billionaire ...

This includes a wide array of services such as brand and creative strategy, performance and media buying (search, social, programmatic, marketplace), events and offline activations, content and ...

The CPD Blog is intended to stimulate dialog among scholars and practitioners from around the world in the public diplomacy sphere. The opinions represented here are the authors' own and do not ...

As K-pop’s global profile rises, top fashion houses are increasingly turning to idols as brand ambassadors. But the trend is now facing backlash for creating ... idol’s image, it doesn ...