Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

Discover how virtual avatars are reshaping brand identity and engagement. Learn if creating a digital persona is the right move for your business.

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about ...

Fforme founder Nina Khosla’s second label, Ossou, goes live this week against a precarious industry backdrop. Khosla, ...

THE GAA has become one of the most visible brands nationwide, enabling the Association to grow from strength to strength in ...

Laura Modi’s company, Bobbie, is rooted in science and uses organic ingredients. Some of her fans aren’t happy that she’s ...

What may sound like a story script is actually the cruel reality faced by China’s Northern Route to Europe, through Russia, ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

In its latest update, OpenAI loaded ChatGPT-4o with one key new feature: an upgraded image generator ... style, and branding of the product. This is also another example of the improvements ...

This is where branding comes in. We’ll dive into what a real estate brand is, what makes a great brand and why it’s important for your real estate business, plus tips for creating and ...

For example ... it can create a lasting association between an issue and your brand in the minds of your audiences, potentially negatively impacting your image. – Jessica Hawthorne-Castro ...

The most successful businesses understand the value of a highly recognizable, trusted brand image for attracting new clients. An impactful financial advisor branding statement can help you clearly ...