Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Ahead of this year's Brand Impact Awards, I sat down with JKR's executive creative directors, Stuart Radford and Ricardo ...

If you’re ready to create a brand story that captivates and inspires, dive into these powerful insights and take your ...

However, they must also begin crafting a cohesive brand image to establish their company’s personality and share its values, promises and culture. Potential customers will make purchasing decisions ...

Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

And the key to a timeless brand is more than just a logo; it’s a feeling. While your business may not be able to reach the level of success Coca-Cola has achieved, you can still create a ...

Below, Shopify shares how to create a brand guide for your business. Given the breadth of what's contained in brand guidelines, building them from scratch is no small undertaking. "For a lot of ...

These things are what they make. But these days people also want to know “why.” This has fundamentally changed branding and it’s been accelerated by a digital and social ethos. It’s not ...

This article explores what a brand identity, its importance and strategies a business can use to create their own brand identity. A brand image is distinct from the brand identity. A brand’s ...

Does this brand have the same opportunity to create marketing around a wholeness value? Consider this: Listerine was founded on a story of a woman, Sad Edna, who couldn’t get close to anyone ...

Search Engine Land » SEO » How and why to create a brand Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions ...