Once overlooked, cottage cheese is trending on TikTok—driving sales and winning over a new generation with its versatility ...

As a trend forecaster, Jane Kellock’s job is to track who or what is on trend – but finally, a study shows cool is more about ...

Check out a TikTok of the Stay Cool Primer Stick in action. Promising review: "Just tried this primer along with the E.l.f. Soft Glam Satin Foundation, and I cannot say enough good things!

A TikTok of the “L.A. Cool Girl, eastside edition” featuring pictures of ritzy white women in Los Feliz struck a nerve, prompting so much backlash that the original creator, who is from L.A ...

Rug tufting on TikTok has taken off thanks to artists like Claire Molenda, Drake Sweeney, Tim Eads, Bibi Fuentes, ... During COVID-19, TikTok Made It Cool to Make … Fluffy Rugs.

If TikTok shopping was a professional sport, I'd be the app's indisputable GOAT; the Serena Williams of cool TikTok buys, if you will. In all my time spent aimlessly scrolling through the app, ...

In a clever marketing gimmick, the big toy company, Hasbro, posted a job advertisement for one of its divisions—a Nerf Chief TikTok Officer. It will be a three-month gig, paying $10,000 per month.

Music How TikTok Made Line Dancing Cool Again After a few decades in the purgatory of corniness, fans of artists such as Beyoncé and Dasha are embracing the separate-but-together choreography.