The trend went into overdrive in 2017 after George Clooney offloaded his Casamigos tequila label to Diageo for a cool $1 billion. Suddenly, every A-lister (and A-list aspirant) wanted in.

The trend went into overdrive in 2017 after George Clooney offloaded his Casamigos tequila label to Diageo for a cool $1 billion. Suddenly, every A-lister (and A-list aspirant) wanted in.

The front label of Cactus Jack reads “Tequila” and “Premium Distilled Tequila.” But the back label says “Spirit Cooler alcohol volume 12%. ...