An illustration of a magnifying glass. An illustration of a magnifying glass.

Stakeholders in the digital marketing, and integrated marketing communications have urged marketers to adopt a data-drive approach in marketing and sales activities for optimum result. This call ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Revenue for the 52-employee company, which was founded in 1947 in Hartford, grew 23% last year, said Demuro, who was formerly president of Southport marketing firm Horizon Group North America ...