ATLANTA, GA – Emory University’s Goizueta Business School has announced the creation of the Dr. Jagdish N. Sheth Endowed Professorship in Marketing, a new academic chair established to ...

The cycle begins again. Creative lead rushes over with that familiar panicked expression. “We need graphics for tomorrow’s client demo!” Guess who just won the assignment? Pull up your usual ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

Maclaran, P., Parsons, E., Chatzidakis, A. and Ashman, R. (2023) Contemporary Issues in Marketing and Consumer Behaviour. 3rd Edition, Routledge.

Prakosos, R.D.Y., Ukar, K. and Astutik, W.S. (2024) Strategic Significance Unveiling the Dominant Role of Social Media as a Primary Marketing Tool in Digital Business Strategies. Journal of ...

Andreessen Horowitz explains why its new investment philosophy prioritizes the "build as you go" approach embodied by Cluely.

This shift has fundamentally altered how successful companies approach their marketing strategies, requiring a complete reimagining of customer engagement tactics.

An example is how Michelob Ultra Broke the Beer Marketing Mold when it shattered convention in their 2025 Super Bowl spot starring 70-year-old celebs Catherine O’Hara and Willem Dafoe.

Marketers are adjusting to AI tools that now influence everything from SEO and content discovery to ad targeting.

Explore five design approaches that rethink the kitchen as a compact, multifunctional core in today’s space-constrained urban housing.

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

While there, he also developed digital marketing capabilities for the organization, built out internal teams and competencies around digital transformation and pushed for more personalized, ...