Olivian Stoica, senior SEO expert at Wave Studio, a mobile app development company, told CMSWire that he has faced numerous challenges in consumer research within the teams he worked with.

The consumer research process usually starts with an idea to create or market a particular product. A small company may hold a meeting between marketing, advertising, engineering and finance ...

Consumer behavior is constantly changing in response to digitization, market trends, social factors, psychological factors and more. The advent of social media, for example, has transformed how ...

In consumer research, speed matters. How are NielsenIQ’s customers using these synthetic respondents? One key use case is as a tool to help focus ideas in the early stages of the innovation cycle.

Therefore, the thought caused me to buy the dress”). In this paper, Williams and Poehlman argue that consumer behavior researchers make the same mistake and that the vast majority of research on ...

The Journal of Consumer Research publishes scholarly research that covers empirical, theoretical, and methodological aspects of research on consumer behavior, spanning a broad range of fields ...

Traditional market research has always depended on recall. I’m referring to the traditional approaches to obtaining consumer insights, including surveys of focus groups and in-home usage tests.

250k — Elon Musk (@elonmusk) November 27, 2019 When, then, should you trust your gut over market research? I don’t recommend it as a default, but from my experience there are four scenarios ...

Indonesia is one of the fastest-growing consumer markets in the world, but consumer data is still hard to find for many businesses, especially smaller ones. Populix wants to make research easier ...