News

Gartner research reveals that in underperforming companies, ICPs exist primarily as orientation materials rather than active ...
Welltower Inc. is a dominant, well-managed healthcare REIT benefiting from strong secular tailwinds. Click here to find out ...
Over the years, I’ve learned that the ideal customer profile doesn’t only mean demographics or a job title. It’s a bit more ...
Liguria is the oldest region in the European Union and Europe is the oldest continent in the world. For The Weekend Intelligence, he set out to make sense of this demographic crisis.
China's consumer landscape reflects evolving demographic, economic and social trends. This report examines shifts in population, household structures, income and expenditure patterns while ...
Earnest Analytics Customer Groups will launch with five distinct classifications that incorporate spending patterns, household demographics, and psychographics.
What consumers want and how they behave has a huge impact on magazine sales. We grab five minutes with Seymour’s Danielle Colley to ask her about the standout trends.
Demographics influence the ads you see online and your insurance premiums. Learn more about how businesses, government, and healthcare providers use demographics.
Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message.
Hostelworld CEO Gary Morrison discusses the firm's half-year results and explains why the company is seeing growth despite the current macroeconomic conditions.