Gartner research reveals that in underperforming companies, ICPs exist primarily as orientation materials rather than active ...

Government support for Foods with Function Claims (FFC) and rising trust in certified nutritional products have created a reliable framework for manufacturers. Rise in Sports and Fitness Trends: The ...

The $1.25 billion plant-based proteins category is struggling, and it’s largely due to taste. How can flavor science help ...

Venga, an all-in-one cryptocurrency platform, has announced that its mobile application is available in Catalan and Spanish.

TV audiences are rallying around CTV, and advertisers are following suit[1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...

Given the current global geopolitical instability, Gauteng Department of Economic Development MEC Lebogang Maile says it is ...

Unilever has launched Namdong, a Korean-inspired, instant-noodle brand in the UK, pointing to demand for Asian-inspired food and flavours.

While high street retail fights for fleeting moments of consumer attention, one high-growth, high profit channel that bucks this reality can still be conspicuously absent from strategy conversations: ...

Dave has rallied on strong growth and CashAI-driven gains, but rising valuation and cost risks warrant caution. Read why DAVE ...

Heineken shows strength through global branding, financial stability, and growth potential, even amid market challenges. Read ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

The Trump administration began firing more than 1,000 State Department employees on Friday, as it moves to downsize the ...