We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

A number of major companies and sports organizations are scaling back their public-facing support for LGBTQ+ Pride Month in 2025.

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

TORONTO - Hudson’s Bay is getting a second life with a new owner — Canadian Tire Corp. Ltd. Canadian Tire said Thursday that it will pay $30 million for intellectual property belonging to the ...

Tscherning, a large Danish construction company, announced that it returned its entire corporate fleet of Tesla vehicles because of Elon Musk. In Europe, Tesla is suffering from major brand damage ...

It's something the company leaned into on Wednesday, publishing a series of posts to social media poking fun at their own expense. In one meme, a pigeon sits atop the famous WB water tower as ...

Just a few weeks ago, on April 17, the parent company of UnitedHealthcare released first-quarter results and downgraded its predictions for itself (or “revised its guidance,” in corporate ...

Apple Basic is long gone, and the Apple II computer it ran on is as well. But it was Apple's first such developer conference, and the company was reaching out to developers at a time when such ...

Financial technology company Chime on Tuesday filed paperwork to go public on the Nasdaq. The company intends to file under the ticker symbol “CHYM.” “Chime is a technology company, ...