Following the turn of the millennium, many American manufacturers were caught off guard when Chinese imports began surging into the U.S. New research from Texas A&M University's Mays Business School ...

Lululemon has a big opportunity in mainland China, which accounted for just 13% of its 2024 sales. China is already the second-largest sportswear market in the world. Lululemon is often credited with ...

In crowded B2B markets, a strong messaging strategy is to anchor your brand in a real customer pain point, and then clearly ...