Why? There’s a whole world out there with infinite choices. Stacy Cornay / Communication Concepts Binary thinking, by definition, is believing that there are only two sides. Everyone must pick one.

That’s my style. Stacy Cornay / Communication Concepts Writing is like that, too. It’s critically important to exchange ideas, but it’s one that many people struggle with. Our skills have ...

And as Sir Isaac Newton once noted, trust is found in simplicity. Stacy Cornay / Communication Concepts Gone are the days of one-size-fits-all communication. In today’s world, personalization is ...

He said it wasn’t worth his bother. I wondered how he could change other’s perspectives without engaging with the target of his communication. I realized that his goal was to “win” the ...

Types of marketing communication concepts include: clearly identifying and understanding the target audience, differentiating oneself against the competition, developing key messages to address ...

"She was able to generalize the concept of water from being just ... the company that sells the communication buttons. Although much more research needs to be done to determine whether or ...

Effective communication is rarely taught in school and unfortunately, all too often learned through trial and error. However, there are some basics of effective ...

Vivek Suchanti, chairman, Concept Communication, believes even if clients have adopted AI, they prefer agencies for new and effective tech solutions. The collaboration between advertising and ...