but NIL agency Postgame is taking a different approach and offering athletes to companies at scale in order to promote things like Hollywood movie releases. In March, more than 1,000 college and ...

By Eda Yu This story was created in partnership with A24. “Welcome, everyone, to Maxine Minx’s Hollywood Bus Tour!” chirped Lisa, our blonde and bubbly tour guide as she welcomed us onboard.

Who's to say there's only one way to market a horror movie? In this era ... the titular toy and drive a school bus full of decapitated cheerleaders around Hollywood. The PR stunt is a direct ...