NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, with help from changing communities, women's ...

Under Armour continues investing in HBCUs as the Baltimore-based brand and the CIAA extends its exclusive partnership through 2029.

From injury updates to hopes for better offense to a D'Angelo Russell quote, here are 7 takeaways from Ohio State coach Jake Diebler's first summer press conference.

All-Ivy League guard Xaivian Lee, a transfer from Princeton, is eager to contribute as part of a new-look Florida basketball ...

The Central Intercollegiate Athletic Association Basketball Tournament is staying in Baltimore through 2029, marking the ...

USA TODAY recently ranked the Big Ten's basketball uniforms for the 2025-26 season. Indiana's uniforms took the top spot, while Minnesota's were ranked last.

Coach’s challenges will be introduced to college basketball beginning next season, the NCAA Playing Rules Oversight Panel ...

With the majority of the revenue sharing likely headed to football and men’s basketball, some smaller programs in major ...

PROVO, Utah — BYU has signed men’s basketball coach Kevin Young to a long-term contract extension following the program’s first run to the NCAA Tournament’s Sweet 16 in 14 years. Terms of the deal ...

Case served as interim head coach at Ole Miss after Kermit Davis' firing. OXFORD — Assistant basketball coach Win Case is moving from Ole Miss to Southern Miss. Southern Miss announced the ...

High-level college basketball is returning to Wichita. It was announced Thursday morning at Mayor Lily Wu’s briefing that Wichita State has won a bid to host the championship final four of the ...

he reshaped the future conversation around player-brand partnerships in college athletics. Ament became the first male high school basketball player to ink a deal with Reebok, aligning himself ...