Colgate purchased a 30-second ad running in the second commercial break of the third quarter nationwide. Nailing down the creative. Colgate had an objective in mind when it purchased the time.

Colgate-Palmolive's lawsuit against Chattem and Johnson & Johnson, for trademark infringement over the word "Total" in Chattem's branding of Act mouthwash, is equal parts delusion and intrigue.

Sure, Sunday’s a huge day for Super Bowl 2019 competitors New England Patriots and Los Angeles Rams, but it’s also a momentous day for actor Luke Wilson. He’s starring in a Colgate Total ...

Colgate said Total’s effectiveness and safety are supported by more than 80 clinical studies involving 19,000 people, and that it gave the FDA 98 volumes, numbering hundreds of pages each, in ...

Colgate-Palmolive is reimagining oral health with the launch of the Colgate Total® Active Prevention System, a revolutionary three-product system designed to empower consumers to take control of ...

Colgate-Palmolive Hong Kong has launched the second instalment of its campaign for Colgate Total called “Made for Greatness”, featuring expert survivalist Megan Hine to highlight the new ...

Triclosan, an antibacterial chemical used in the toothpaste Colgate Total, has been linked to cancer-cell growth in animals, a Bloomberg News investigation found. The Food and Drug Administration ...