A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer ...

Coca-Cola is aiming to increase household penetration and sees significant growth potential in the US milk market. Tim ...

When walking into Coca-Cola’s office in Chicago’s trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant cowbell.

But these workers aren’t sipping Coke or Sprite. They’re drinking milk. And not the regular white stuff. Fairlife filters its milk to boost protein, reduce sugar by half and eliminate lactose ...

But these workers aren’t sipping Coke or Sprite. They’re drinking milk. And not the regular white stuff. Fairlife filters its milk to boost protein, reduce sugar by half and eliminate lactose ...