Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone.

Coca-Cola Aug. 14, 2013— -- Diet Coke plans to defend its use of artificial sweeteners in a series of new print ads, as part of an effort to reassure consumers about the safety of its ...

The holiday ads are not Coca-Cola’s first foray into using generative AI. In 2023, the company debuted a tool built partly by OpenAI that generates artwork from imagery within its archives.

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ...

Coca-Cola worked with three A.I. studios to produce the ads: Secret Level, Silverside AI and the Wild Card. Coca-Cola is not the first legacy brand to draw backlash for using generative A.I. in ...

The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when its brand name appears in literature by rendering them in the ...

Coca-Cola's Commitment to Advertising . Coca-Cola makes large annual commitments to ad spends. Its dedication to advertising was fairly consistent between 2017 and 2021, spending about $4 billion ...

News; National business; Coca-Cola’s AI holiday ad sparks controversy for not being the ‘real thing’ Sat., Nov. 23, 2024 This year, some of Coca-Cola’s holiday ads airing on TV look a ...