Coca-Cola Freestyle has undergone a merchandising redesign as part of a broad ... heritage” glass only associated with Coca-Cola brands, as well as an updated logo that puts a heavier ...

McDonald’s Brazil drew criticism for its logo redesign in wake of the coronavirus pandemic Multiple corporations are changing their logos to encourage the public to maintain social distancing in ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Branding is a minefield these days, with social media ensuring that everybody can share their immediate gut reaction to anything from a new logo to an advert or poster design. Consider the ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

[Photo: Coca-Cola] Each of the homemade renderings has its charm—think curlicue serifs that aren’t quite right or a wonky-looking bottle with a logo painted across it.

Sprite will no longer use its recognizable green bottle, with Coca-Cola announcing its brands will switch to clear plastic that is better for recycling into new bottles.

The Coca-Cola Co. rolled out a new look for its Coca-Cola Flavors Portfolio. The modern design features vibrant, colorful cans to quickly communicate flavors and a bold, dominant script to hero ...

So, the Coca-Cola Company began painting its barrels red in order to help customs and tax officials distinguish them from barrels of booze. The shade stuck—and the rest is history.

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

The renovated Coca-Cola headquarters has a passport office, a dry cleaners, a pharmacy, a fitness facility, a game room, a credit union, a place to buy tickets, an information technology area ...