Coca-Cola is introducing a new version made with real cane sugar in the U.S. this fall, offering consumers a nostalgic alternative alongside the classic high-fructose corn syrup formula.

L ogos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos, and once ...

Coca-Cola has clarified that it intends to offer a product made with cane sugar in the United States but will also continue ...

These drink brands stir devotion through bold flavors, nostalgia, and smart marketing. From soda to energy drinks, they inspire tattoos, collections, and more.

PepsiCo has launched Pepsi Prebiotic Cola, which it described as the 'first significant innovation' in the traditional cola ...

How will the Coca-Cola recipe change affect the taste of the classic soda? President Donald Trump recently made headlines ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages.

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

YouGov's UK Soft Drink Rankings 2025 report identified the most considered carbonated and non-carbonated soft drink brands in ...