From humble roots in a 1886 Atlanta pharmacy to a consumption empire of 1.9 billion daily servings across 200+ countries - this video breaks it all down. Learn the secret-bottle innovation, wartime ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

Cola’s Ryan Vann and Schnucks’ Mike Wait shared lessons from piloting 2D barcodes on Topo Chico, revealing why the shift from ...

All trademarks, logos, brand names, names, likeness, characters, and other personal indicia (collectively, "attributes") are ...

On World Refill Day 2025, what does the refillable packaging landscape currently look like, and where does it still have left ...

Cola will make adjustments to its recycling claims after backlash from the European Consumer Organisation (BEUC), reported ...

Bottled waters from small, pristine sources are attracting a lot of buzz, with tastings, sommeliers and even water cellars.

California’s cap on plastic pollution As summer approaches, people will head to beaches, team practices and games will be held in mid-day heat, and friends and family will gather for 4th of ...

At the e4m Connected TV Conference, marketing leaders explored how data has evolved from being merely fuel for businesses to ...

The ‘fridge cigarette’ is Gen Z’s answer to the smoke break—an ice-cold Diet Coke straight from the refrigerator.

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of ...

The Coca-Cola Company (NYSE:KO) is one of the best Dow stocks to invest in. In one of the recent developments, the company’s ...