Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim ...

New Pepsi packaging and ads take Coke’s concept but swap out names on bottles for food pairings relevant to summer cookout ...

New appointees with Trifecta Ireland, Coca-Cola Ireland, Blink Parametric, Teagasc, Ashview Consultants and Tuath Housing ...

Publicis Groupe has bagged the media mandate for Mars, Inc., the makers of M&M's and Skittles, from British advertising group ...

The most effective content strategies will blend the efficiency of AI with the nuanced understanding of people to create ...

Coke and other brands are discovering what it means to lose them. Fear and uncertainty are driving changes in shopping ...