Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when ...

Robinson suggested the name and penned the now-famous trademark “Coca‑Cola” in Spencerian script, which was popular at the time. While the logo has evolved over the last century and a half ...

In 2024, the company introduced bottles made from 100% recycled plastic. The trademark Coca-Cola script logo was created in 1886 by Frank M. Robinson. Then, a red and white graphic that ...

It was May last year when I had the chance to visit the Coca Cola museum in Atlanta  while attending the International ...

In 1969, the Arden Square logo was introduced, "presented in a red box, with [Robinson's] Coca Cola script underlined with a white 'wave', or 'Dynamic Ribbon Device'." Coca-Cola is the most ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...