LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...

The kids' TV genre in India showcases resilience and growth, adapting to the digital landscape while maintaining viewership ...

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

At the Cannes Lions International Festival of Creativity this week: “We’ve got to save ourselves,” says Apple’s Tor Myhren.

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

In the crowded Caribbean field, upscale brands like Holland America Line and Cunard are digging into what makes them ...

You can divide your marketing campaign into two main strategies, leveraging the strengths of both types of influencers. Many calculators are available online to help you measure these metrics and the ...

This kind of voluntary information that customers share directly with advertisers is known as zero-party data – and it has the power to transform your advertising strategy. By integrating zero ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

automated marketing mix optimisation, and AI-driven customer engagement. Successful execution of established brand strategies requires developing specific operational capabilities. This includes ...