PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Emporio Armani Because It's You Eau de Parfum 50ml has been described as a "happy, delicious and sparkling" perfume for ...

Boots shoppers can get 50% off an "irresistible" designer perfume that attracts "loads of compliments." The retailer has ...

Finding a signature scent is no small feat, but this warm, musky debut fragrance from Merit is a strong contender for your ...

Get ready to go out and tackle all the most exciting events this month with the best beauty products of June 2025.

Get ready to take on summer and all its fun, excitement, and parties with the best beauty products of June 2025.

Shoppers can buy the designer scent for half price, thanks to a beauty deal across skincare, makeup, and fragrance ...

Over 2,000 Ulta reviewers are obsessed with Ariana Grande’s lavender-based perfume that contains a range of fruity and ...

Below, the fragrances celebrities (and some royals!) swear by. Kim Kardashian: Black Orchid by Tom Ford As was once noted on ...

This gender-neutral fragrance mixes bitter orange oil, neroli blossoms, sacred palo santo, vetiver, and sandalwood for a ...

A-listers have access to the best brands around, not to mention fragrance houses that are more than happy to concoct a bespoke blend, which means we're likely to unearth some hidden gems in their ...

As a self-proclaimed fragrance obsessive, it’s rare for a new perfume brand to grab (and hold) my attention — and even rarer when it’s fronted by a celebrity. That’s not to say there aren’t gems: ...