It’s no surprise that the popularity of eau de parfums, toilettes, and hair scents isn’t going away anytime soon for beauty shoppers. Actually, interest in the best perfumes for women has been ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

There's a reason Bazaar editors selected Tory Burch's Sublime eau de parfum as one of the best new scents of 2024. The ...

Prime Day ends at midnight! You're running out of time to snag these must-have trending and designer perfumes at a discount.

Coty has launched its latest Gucci fragrance, with a new campaign featuring artist and cultural icon Miley Cyrus. Gucci Flora Gorgeous Gardenia Eau de Parfum is the latest addition to the brand’s ...

A new wave of ultra-concentrated fragrances is flooding the luxury market. But what's behind the craving for such intensity?

And this Amazon Prime Day is coming in pretty hot with the perfume deals. I'm floored at the discounts on the best Amazon ...

What Perfume Are You Wearing? 12 Of Aotearoa’s Coolest Creatives Share Their Favourite Fragrances Scent has always been ...

Check out the latest from brands like Clean Reserve, ISSY, Luxasia fragrances, plus J-Beauty and a new skin lifting treatment ...

Best summer fragrances that smell like a holiday in a bottle, with sunshine scent perfumes inspired by Italy, Hawaii, Brazil, ...